Website design for builders and general contractors
Building work is expensive, slow and stressful for clients, so they choose a contractor carefully. They want evidence of finished projects, a clear process, honest timelines and someone they can talk to. A builder's website is a long-term sales tool, not a business card.
Usually the Growth package, from $1,999 · fixed price in writing · you own everything
Where websites for builders & contractors usually fall short
Projects too big to explain on one page
An extension, a loft conversion and a commercial fit-out each need their own story.
Clients fear overruns
Without a visible process and communication approach, prospects assume the worst.
Low-quality leads
Enquiries for tiny jobs or unrealistic budgets take up time a builder does not have.
Subcontractor and supplier credibility
Accreditations, insurance and trade memberships are not shown.
Must-have features
- Project case studies. Brief, scope, timeline, challenges and photos for each major project.
- Service pages. Extensions, renovations, new builds, loft conversions or commercial work as relevant.
- How we work. Survey, design, quotation, build phases, sign-off and aftercare.
- Qualifying quote form. Project type, budget range, timeline and whether plans or permissions exist.
- Accreditations. Trade bodies, insurance, warranties and health and safety.
Recommended pages
- Home
- Services
- Individual service pages
- Projects
- Our process
- About and team
- Accreditations
- Testimonials (when you have real ones)
- Request a quote
- Contact
A starting point; the final sitemap is agreed with you in the brief.
WordPress plugins and integrations
- Buildertrend client portal link: If you use project management software with a client login.
- Gravity Forms: Detailed quote forms with conditional questions.
- Envira Gallery: Project galleries with captions.
- Rank Math SEO: GeneralContractor schema.
- WP Rocket: Speeds up image-heavy project pages.
Named tools are common options, not endorsements; I work with what you already use where possible.
Local SEO tips for builders & contractors
- Use 'General contractor', 'Builder' or the most precise local category, plus service categories like 'Kitchen remodeler' only if accurate.
- Write a page for each core service, with real projects linked from it.
- Name the area in project titles, which helps for '[service] in [town]' searches.
- Get listed on trade association and accreditation directories.
- Ask clients for reviews at handover, while the project is fresh.
Want this set up for you? See local SEO setup.
Recommended package: Growth
Builders generally need service pages and a growing project library, so Growth is the usual fit. A small sole trader can begin with Business.
from $1,999
- 10–15 pages + blog
- Service & area pages
- Local SEO setup
- Copy structure for every page
- Live in 21 days
Related services
Related industries
- Website design for roofers
- Website design for interior designers
- Website design for landscapers & gardeners
- All industries
Read next
Website FAQ for builders & contractors
How should we show projects?
As short case studies: brief, what was done, timeline and photos. This is more convincing than a gallery alone.
Can the quote form filter out tiny jobs?
Yes. Questions about budget, project type and timeline help you prioritise.
Can clients log into a project portal?
If your project software has a client portal, I link to it from the site.
Should we show approximate costs?
Typical cost ranges for common projects can help, presented as guidance rather than quotes.
Get a fixed quote in 24 hours
Tell me about your business and what you need. You'll get a fixed price and timeline in writing within 24 hours.
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