Website design for real estate agents
Buyers browse the big property portals, but sellers choose an agent. An agency website is mainly a tool to win instructions: it shows local knowledge, sold results you can verify, and makes requesting a valuation easy, while still showing current listings.
Usually the Growth package, from $1,999 · fixed price in writing · you own everything
Where websites for real estate agents usually fall short
The portals own the buyer traffic
You cannot out-rank the big portals for 'houses for sale', so the site needs a different job.
Listings out of sync
Manual listing updates lag behind the CRM, showing sold homes as available.
No seller funnel
A 'contact us' page does not encourage a homeowner to ask for a valuation.
Agents without a personal page
Many clients choose a person, and agents want a profile to share.
Must-have features
- Listings feed. Listings pulled from your CRM, an MLS/IDX feed or portal feed, so they stay in sync.
- Valuation request. An instant estimate tool or a valuation request form for sellers.
- Area guides. Neighbourhood pages with schools, transport, amenities and your local insight.
- Agent profiles. Each agent's area, listings and contact details.
- Lead capture. Saved searches and property alerts where your feed supports them.
Recommended pages
- Home
- Buy (listings)
- Sell / valuation
- Rent and property management
- Area guides
- Our agents
- Sold properties
- Market updates
- Contact
A starting point; the final sitemap is agreed with you in the brief.
WordPress plugins and integrations
- IDX and listing feeds: Showcase IDX or IDX Broker in the US and Canada; CRM or portal feeds elsewhere.
- Estatik or Easy Property Listings: Listings managed inside WordPress for smaller agencies.
- Gravity Forms: Valuation and viewing requests.
- Rank Math SEO: RealEstateAgent and listing schema.
- Mailchimp for WP: Property alerts and market newsletters.
Named tools are common options, not endorsements; I work with what you already use where possible.
Local SEO tips for real estate agents
- Use 'Real estate agency' or 'Real estate agent' as the primary category, and make sure each agent with their own profile follows Google's guidelines.
- Write area guides for each neighbourhood you sell in; this is where an agency can beat the portals.
- Publish regular local market updates with figures from a named, real source.
- Make valuation pages specific to your area.
- Ask sellers for reviews after completion.
Want this set up for you? See local SEO setup.
Recommended package: Growth
Agencies with listings feeds and area guides usually need Growth or a custom quote. A solo agent can start on Business with a valuation funnel.
from $1,999
- 10–15 pages + blog
- Service & area pages
- Local SEO setup
- Copy structure for every page
- Live in 21 days
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Website FAQ for real estate agents
Can the site show our listings automatically?
Yes, through an IDX or MLS feed, your CRM's feed or a portal export, depending on your market.
Can sellers get an instant valuation?
Yes, through a valuation tool integration, or a request form for a personal appraisal.
Do area guides really help?
They are one of the few types of content where a local agency can compete with the portals, because they show local knowledge.
Can each agent have their own page?
Yes, with their listings and contact details.
Can we manage rentals too?
Yes, with separate rental listings and a landlord services page.
Get a fixed quote in 24 hours
Tell me about your business and what you need. You'll get a fixed price and timeline in writing within 24 hours.
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