Website design for hair and beauty salons
Salon clients book on their phone, often late at night or straight after seeing a photo they love. Your site should show your work, list services and prices clearly, and let them book with the right stylist in a few taps, without ringing the salon.
Usually the Business package, from $999 · fixed price in writing · you own everything
Where websites for hair & beauty salons usually fall short
Booking only through Instagram DMs
Messages get missed, double-booked or answered hours later, and the client books elsewhere.
'Price on consultation' everywhere
Clients want at least a range for colour and treatments before they commit.
Galleries that slow the site down
Dozens of uncompressed photos make the page crawl on mobile.
No way to pick a stylist
Regulars want their stylist; new clients want to choose based on speciality and price level.
Must-have features
- Booking integration. Fresha, Booksy, Square Appointments, Vagaro or Phorest, linked from every page.
- Service menu. Services with durations and prices or price ranges by stylist level.
- Real work gallery. Before and after photos, optimised so they stay fast.
- Stylist profiles. Speciality, experience and a direct link to their booking calendar.
- Gift vouchers and products. Vouchers and retail products sold online if you want.
Recommended pages
- Home
- Services and prices
- Book online
- Our stylists
- Gallery
- Bridal and events
- Gift vouchers
- Careers (salons often recruit)
- Contact
A starting point; the final sitemap is agreed with you in the brief.
WordPress plugins and integrations
- Salon booking widgets: Fresha, Booksy, Square Appointments, Vagaro and Phorest all offer booking links or widgets.
- WooCommerce: Retail products and vouchers if your booking tool does not sell them.
- Smash Balloon Instagram Feed: Brings your latest work onto the site.
- ShortPixel: Compresses gallery images automatically.
- Rank Math SEO: HairSalon or BeautySalon schema.
Named tools are common options, not endorsements; I work with what you already use where possible.
Local SEO tips for hair & beauty salons
- Choose the most accurate category: 'Hair salon', 'Beauty salon', 'Nail salon' or 'Eyebrow bar', and list your services in the profile.
- Add specialised services that people search for, such as balayage, keratin treatments or bridal hair, as headings or pages.
- Upload new work photos to your Business Profile every few weeks.
- Link your booking tool to Google's booking button where it is supported.
- Ask clients for reviews soon after their appointment, while they love the result.
Want this set up for you? See local SEO setup.
Recommended package: Business
Most salons fit Business: home, services, stylists, gallery and contact with booking throughout.
from $999
- Up to 5 pages
- Google Business Profile setup
- GA4 + Search Console
- 90+ mobile speed target
- Live in 14 days
Related services
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Website FAQ for hair & beauty salons
Can you connect my existing booking app?
Yes. Most salon booking tools can be embedded or linked, and the button appears on every page.
Can I sell gift vouchers online?
Yes, through your booking platform or WooCommerce.
Will a big photo gallery slow my site?
Not if images are compressed, sized correctly and lazy-loaded, which is standard on every build.
Can I update prices myself?
Yes. The service menu is a simple editable block.
Can I advertise jobs for stylists?
Yes, a careers page with an application form is easy to add.
Get a fixed quote in 24 hours
Tell me about your business and what you need. You'll get a fixed price and timeline in writing within 24 hours.
Message on WhatsAppBook a 20-min call
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