Roser Lawyers: WordPress + Elementor site for a Sydney law firm
Sydney, Australia
Professional & financial · Lawyers & law firms
Website design for lawyers and law firms
People rarely browse law firm websites for fun. They arrive worried, with a specific problem: a debt, a dispute, a divorce, a business deal. They need to see quickly that you handle that exact matter, who they would deal with, and how to get a first conversation.
Usually the Growth package, from $1,999 · fixed price in writing · you own everything
Where websites for lawyers & law firms usually fall short
One page for every practice area
A single 'services' list cannot explain insolvency, family law and property disputes, or rank for any of them.
Lawyer bios that say nothing
Prospective clients want experience, areas of focus and a human face, not just a name and title.
Consultation friction
Unclear fees and no online request route push people to firms that make the first step easy.
Professional rules
Advertising and testimonial rules for lawyers vary by jurisdiction, and generic marketing copy can break them.
Must-have features
- Practice-area hub. Areas grouped by topic, each with sub-pages for specific matters, the approach Roser Lawyers' site uses.
- Lawyer profiles. Admission, experience, focus areas, publications and contact details.
- Request a consultation. A prominent button and a form that asks the matter type, with a conflict-check note.
- Click-to-call in the header. Always visible on mobile.
- Guides and insights. Plain-English articles that answer common questions and show expertise.
Recommended pages
- Home
- Practice areas hub
- Practice area and matter pages
- Our team
- Lawyer profiles
- Fees and first consultation
- Insights / blog
- About the firm
- Contact and offices
A starting point; the final sitemap is agreed with you in the brief.
WordPress plugins and integrations
- Legal intake tools: Clio Grow or Lawmatics intake forms, if your firm uses them.
- Gravity Forms or Fluent Forms: Consultation requests routed by practice area.
- Simple Cloudflare Turnstile: Stops form spam without a puzzle, as on Roser Lawyers.
- All in One SEO or Rank Math: LegalService and Attorney schema.
- LiteSpeed Cache: Keeps a content-heavy site fast.
Named tools are common options, not endorsements; I work with what you already use where possible.
Local SEO tips for lawyers & law firms
- Use 'Law firm' as the primary category, or a precise one such as 'Family law attorney' or 'Insolvency lawyer' where the firm focuses on it.
- Build a page for each matter type people actually search, nested under its practice area.
- Attribute articles to named lawyers with their profile linked, which supports expertise signals.
- Keep the firm's name, address and phone consistent across law society and legal directories.
- Check your jurisdiction's rules before publishing testimonials or results.
Want this set up for you? See local SEO setup.
Recommended package: Growth
Law firms almost always need a practice-area structure plus a blog, which is the Growth package or a custom quote for larger firms.
from $1,999
- 10–15 pages + blog
- Service & area pages
- Local SEO setup
- Copy structure for every page
- Live in 21 days
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Read next
Related case study
Real, live websites I have built in this sector.
Roser Lawyers is a Sydney-based law firm specialising in commercial debt recovery, insolvency, bankruptcy and litigation. Its website explains the firm's practice areas, introduces the legal team and makes it easy to request a consultation.
Website FAQ for lawyers & law firms
Have you built a website for a law firm?
Yes. Roser Lawyers, a Sydney commercial law firm, has a practice-area hub with nested sub-pages, team profiles, a consultation button and click-to-call. See the case study.
How should practice areas be structured?
By topic, then by matter. For example, corporate insolvency, then liquidation, then insolvent trading claims. This helps clients and search engines.
Can we show client testimonials?
It depends on your jurisdiction's rules. I build the section so it can be turned on only if your regulator allows it.
Can enquiries go to different lawyers by matter type?
Yes. The consultation form routes each request to the right inbox.
Do you write legal content?
I structure pages and can edit for readability, but your lawyers should write or approve legal content.
Get a fixed quote in 24 hours
Tell me about your business and what you need. You'll get a fixed price and timeline in writing within 24 hours.
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