Website design for accountants and bookkeepers
Small business owners choosing an accountant want someone who understands their type of business, explains things in plain language and is clear about fees. Your website can do much of that persuasion before the first call.
Usually the Business package, from $999 · fixed price in writing · you own everything
Where websites for accountants & bookkeepers usually fall short
Everyone says 'tax, accounts, payroll'
Generic service lists make firms indistinguishable; specialisms are what win clients.
Fee anxiety
Owners fear open-ended billing, and many firms hide fixed-fee packages they actually offer.
Peak-season overload
Tax deadlines flood the inbox with the same questions.
Portal and document confusion
Clients email sensitive documents because they cannot find the portal link.
Must-have features
- Service packages. Monthly bookkeeping, year-end accounts, tax returns and payroll, with fixed fees or 'from' prices.
- Niche pages. Pages for the sectors you serve, such as contractors, landlords, e-commerce sellers or medical professionals.
- Client portal link. A visible login for your practice software, with a note never to email sensitive documents.
- Discovery call booking. A booking link for a free first call.
- Deadline and guide content. Key dates and guides that answer recurring questions.
Recommended pages
- Home
- Services
- Packages and pricing
- Who we help (niche pages)
- About the team
- Resources and key dates
- Client portal
- Book a call
- Contact
A starting point; the final sitemap is agreed with you in the brief.
WordPress plugins and integrations
- Practice software portal links: TaxDome, Karbon, Xero Practice Manager or similar.
- Calendly: Discovery-call scheduling.
- Fluent Forms: Onboarding questionnaires with conditional logic.
- Rank Math SEO: AccountingService schema.
- MailPoet: Deadline reminders and newsletters.
Named tools are common options, not endorsements; I work with what you already use where possible.
Local SEO tips for accountants & bookkeepers
- Use 'Accountant' or 'Bookkeeping service' as the primary category, and add 'Tax preparation service' if relevant.
- Create pages for each niche you serve; 'accountant for landlords' is a different search to 'accountant'.
- Publish a deadline calendar and update it every year.
- Get listed on professional body directories and software partner directories such as Xero or QuickBooks advisor listings.
- Ask business clients for reviews after year-end, when you have just saved them time or money.
Want this set up for you? See local SEO setup.
Recommended package: Business
Most practices fit Business. Firms targeting several niches with their own pages and resources suit Growth.
from $999
- Up to 5 pages
- Google Business Profile setup
- GA4 + Search Console
- 90+ mobile speed target
- Live in 14 days
Related services
Related industries
- Website design for lawyers & law firms
- Website design for financial & trading brokers
- Website design for coaches & consultants
- All industries
Read next
Website FAQ for accountants & bookkeepers
Should accountants show fees online?
Showing 'from' prices or package fees usually attracts better-fit clients and reduces time spent quoting.
Can clients upload documents through the website?
I link to your secure client portal instead of collecting financial documents through a website form.
Can we have pages for each type of client?
Yes. Niche pages are often the most effective pages on an accounting site.
Can people book a discovery call online?
Yes, through Calendly or your practice software's booking feature.
Get a fixed quote in 24 hours
Tell me about your business and what you need. You'll get a fixed price and timeline in writing within 24 hours.
Message on WhatsAppBook a 20-min call
Prefer to write? Use the form, or book a call on Calendly.