Website design for coaches and consultants
Coaching and consulting are sold on expertise and trust in one person. Your site needs to make a clear promise to a specific audience, show your approach and background, and lead visitors to a discovery call or a low-risk first purchase.
Usually the Business package, from $999 · fixed price in writing · you own everything
Where websites for coaches & consultants usually fall short
Unclear offer
'I help people reach their potential' does not tell a visitor whether you can help them.
Calendar ping-pong
Arranging a first call by email wastes days and loses leads.
All of the business lives on a platform
Course platforms and social media own the audience; your own site and email list do not.
No proof without fake proof
New coaches feel pressured to invent testimonials; better to use credentials, process and free content.
Must-have features
- Clear offer pages. One page per programme or service with who it is for, outcomes you can stand behind, format and price.
- Discovery-call booking. Calendly or similar, with screening questions.
- Lead magnet. A guide, checklist or email course in exchange for an email address.
- Payments. Online payment for sessions, packages or programmes.
- Articles, talks and podcast. Content that demonstrates how you think.
Recommended pages
- Home
- Who I help
- Services / programmes
- About
- Approach
- Resources / blog
- Free guide
- Book a call
- Contact
A starting point; the final sitemap is agreed with you in the brief.
WordPress plugins and integrations
- Calendly or TidyCal: Discovery-call booking with screening questions.
- MemberPress or LearnDash: Programmes, courses or member areas.
- WP Simple Pay or WooCommerce: Payments for sessions and packages.
- MailerLite or Kit (ConvertKit) forms: Lead magnet delivery and nurture emails.
- Seriously Simple Podcasting: If you publish a podcast.
Named tools are common options, not endorsements; I work with what you already use where possible.
Local SEO tips for coaches & consultants
- Most coaches sell online, so focus on topic-based content more than maps, though a Business Profile helps if you see clients in person.
- Target problem-based searches your audience types, such as career change coaching for teachers.
- Publish long-form articles that answer your clients' most common questions.
- Get mentioned on podcasts and industry sites, linking back to your site.
- Use Person schema linked to your LinkedIn and other profiles.
Want this set up for you? See local SEO setup.
Recommended package: Business
Most coaches and consultants fit Business. Choose Starter for a single-offer launch page, or Growth if content and courses are part of the plan.
from $999
- Up to 5 pages
- Google Business Profile setup
- GA4 + Search Console
- 90+ mobile speed target
- Live in 14 days
Related services
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Website FAQ for coaches & consultants
Can I sell coaching packages through the website?
Yes, with online payments for single sessions, packages or programmes.
Can I run a course on WordPress?
Yes, with LearnDash or MemberPress, so you keep your audience and do not pay platform fees on every sale.
What if I don't have testimonials yet?
Lead with your credentials, a clear process and useful free content. Add real testimonials as clients give them.
Can the booking form screen leads?
Yes. Calendly and similar tools can ask questions before someone books.
Do I need a blog?
Not to start, but useful articles are one of the best ways for coaches to be found.
Get a fixed quote in 24 hours
Tell me about your business and what you need. You'll get a fixed price and timeline in writing within 24 hours.
Message on WhatsAppBook a 20-min call
Prefer to write? Use the form, or book a call on Calendly.