Website design for hotels, guesthouses and B&Bs
Most guests discover small hotels through booking platforms, then look up the property's own website. That visit is your chance to win a direct booking with no commission: if the site looks better, explains the rooms and makes booking just as easy, many guests will book with you.
Usually the Business package, from $999 · fixed price in writing · you own everything
Where websites for hotels & b&bs usually fall short
Commission on every booking
OTA commission eats margins, but guests book there because the hotel's own site is harder to use.
Rooms not clearly described
Guests cannot tell the difference between room types, bed sizes or views.
Seasonal rates and minimum stays
Without a proper booking engine, pricing rules mean endless emails.
The location story is missing
Guests choose a stay for the area, but the site barely mentions it.
Must-have features
- Direct booking engine. Live availability and rates, synced with your channel manager.
- Room pages. Photos, bed configuration, size, amenities and accessibility for each room type.
- Book-direct benefits. Perks you choose to offer guests who book direct, such as flexible cancellation.
- Local guide. Things to do, restaurants and getting there.
- Policies. Check-in times, cancellation, children, pets and parking.
Recommended pages
- Home
- Rooms
- Individual room pages
- Book now
- Dining (if any)
- Local area guide
- Offers
- Weddings and events (if any)
- Policies and FAQ
- Contact and directions
A starting point; the final sitemap is agreed with you in the brief.
WordPress plugins and integrations
- Booking engines: Cloudbeds, Little Hotelier, Beds24 or similar booking engines with channel managers.
- MotoPress Hotel Booking: A WordPress-native option for small properties.
- WPML or Polylang: Translations for international guests.
- Rank Math SEO: Hotel or BedAndBreakfast schema.
- Envira Gallery: Room and property galleries.
Named tools are common options, not endorsements; I work with what you already use where possible.
Local SEO tips for hotels & b&bs
- Use 'Hotel', 'Bed & breakfast' or 'Guest house' as the category; fill in amenities and link the booking engine.
- Write a page about the area and the activities guests search for nearby.
- Keep rates and availability consistent between your site and connected platforms.
- Respond to reviews on Google and travel sites.
- Add translated pages for the languages your guests speak most.
Want this set up for you? See local SEO setup.
Recommended package: Business
Small B&Bs fit Business with a booking engine; hotels with dining, events and multiple languages suit Growth.
from $999
- Up to 5 pages
- Google Business Profile setup
- GA4 + Search Console
- 90+ mobile speed target
- Live in 14 days
Related services
Related industries
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Read next
Website FAQ for hotels & b&bs
Can the website take bookings directly?
Yes, through a booking engine that syncs availability with the OTAs via a channel manager, so you avoid double bookings.
Which booking engine do you recommend?
It depends on your channel manager and size. I work with the system you already use, or recommend options for a new setup.
Can the site be multilingual?
Yes, with translated pages and correct hreflang tags.
Will a direct booking site reduce OTA commissions?
It gives guests a good reason and an easy way to book direct. How much it shifts depends on your market and offers.
Can we sell gift vouchers?
Yes, through your booking engine or WooCommerce.
Get a fixed quote in 24 hours
Tell me about your business and what you need. You'll get a fixed price and timeline in writing within 24 hours.
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