Website design for day spas and wellness centres
A spa visit is often a gift, a treat or a special occasion, so the website has to feel like the first moment of the experience while making the practical bits effortless: what each treatment involves, how long it takes, what it costs and how to book or send a voucher.
Usually the Business package, from $999 · fixed price in writing · you own everything
Where websites for spas & wellness usually fall short
Treatment menus as PDFs
Downloading a menu on a phone is clumsy, and Google cannot read it properly.
Gift voucher sales lost
A large share of spa revenue can come from vouchers, especially around holidays, but many sites only sell them by phone.
Packages that need explaining
Couples days, hen parties and corporate packages lead to long back-and-forth emails.
Heavy, slow design
Big video backgrounds and sliders look luxurious on a desktop but load slowly on mobile.
Must-have features
- Treatment menu. Every treatment with duration, price and a short description, grouped by category.
- Online booking. Connected to your spa software, with therapist and room availability.
- Gift vouchers. Buy online, delivered by email or post, with redemption tracking.
- Packages and occasions. Pages for spa days, couples, groups and corporate events with an enquiry form.
- Facilities and etiquette. What to bring, arrival times, health questions and cancellation policy.
Recommended pages
- Home
- Treatment menu
- Spa days and packages
- Gift vouchers
- Facilities
- Group and corporate
- Memberships
- FAQ and policies
- Book online
- Contact
A starting point; the final sitemap is agreed with you in the brief.
WordPress plugins and integrations
- Spa booking software: Fresha, Phorest, Zenoti or similar for appointments, packages and vouchers.
- WooCommerce with a gift card extension: If you want vouchers sold directly through the site.
- Fluent Forms: Group and corporate package enquiries.
- Smash Balloon Instagram Feed: Shows your feed in a lightweight way.
- Imagify or ShortPixel: Compresses the photography that sells the experience.
Named tools are common options, not endorsements; I work with what you already use where possible.
Local SEO tips for spas & wellness
- Use 'Day spa' or 'Spa' as the primary category and add treatments as services in your Business Profile.
- Give high-demand treatments and packages their own sections or pages with descriptive headings.
- Create seasonal voucher pages ahead of key gifting dates in your market.
- Upload high-quality, real photos of rooms and facilities.
- If you are inside a hotel, make the relationship clear with consistent naming and links.
Want this set up for you? See local SEO setup.
Recommended package: Business
Most day spas fit Business with booking and vouchers. Destination spas with many packages and memberships suit Growth.
from $999
- Up to 5 pages
- Google Business Profile setup
- GA4 + Search Console
- 90+ mobile speed target
- Live in 14 days
Related services
Related industries
- Website design for hair & beauty salons
- Website design for yoga & pilates studios
- Website design for hotels & b&bs
- All industries
Read next
Website FAQ for spas & wellness
Can customers buy gift vouchers online?
Yes, through your booking software's voucher feature or WooCommerce, delivered by email instantly.
Can we show separate menus for face, body and massage?
Yes. The menu is grouped and filterable, and you can edit prices yourself.
Will a luxurious design be slow?
Not if it is built carefully. I use optimised photography instead of autoplay video and keep the page light.
Can we take deposits for group bookings?
Yes, via your booking software or a simple online payment link.
Do you cover health questionnaires?
Yes, using a secure form provider so health details are handled properly.
Get a fixed quote in 24 hours
Tell me about your business and what you need. You'll get a fixed price and timeline in writing within 24 hours.
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