Website design for photographers
A photographer's website lives or dies on its images, but it also has to load quickly, rank for searches like 'family photographer near me' and turn admirers into booked shoots. Large, careful galleries and a clear route to enquiry do most of the work.
Usually the Business package, from $999 · fixed price in writing · you own everything
Where websites for photographers usually fall short
Beautiful but slow
Full-resolution images make portfolio sites painfully slow, especially on mobile.
Portfolio without context
Galleries with no words cannot rank and do not explain what you offer.
Pricing questions
Couples and businesses want to know at least a starting price before they enquire.
Mixed specialisms
Weddings, portraits and commercial work attract different clients who need different pages.
Must-have features
- Fast portfolio galleries. Responsive images, modern formats and lazy loading.
- Service pages per specialism. Weddings, family, newborn, headshots or commercial, each with sample galleries.
- Packages. Starting prices or packages with what is included.
- Enquiry form. Date, location, type of shoot and budget, linked to your studio CRM.
- Client galleries. Links to your gallery delivery platform.
Recommended pages
- Home
- Portfolio
- Service pages
- Packages and pricing
- About
- Recent shoots / blog
- Client galleries
- Enquire
- Contact
A starting point; the final sitemap is agreed with you in the brief.
WordPress plugins and integrations
- Envira Gallery or Modula: Fast, lightbox-enabled galleries.
- Pixieset or ShootProof: Client gallery delivery and print sales.
- HoneyBook or Dubsado: Enquiry forms, contracts and invoicing.
- ShortPixel or Imagify: WebP/AVIF conversion and compression.
- Rank Math SEO: Image SEO, alt text and schema.
Named tools are common options, not endorsements; I work with what you already use where possible.
Local SEO tips for photographers
- Use 'Photographer' or a specific category such as 'Wedding photographer' as primary.
- Write a short blog post for each shoot, mentioning the location and type of shoot.
- Give every image a descriptive file name and alt text.
- Keep pages fast; slow galleries hurt rankings and enquiries.
- Get listed with venues and suppliers you work with, where they have a recommended list.
Want this set up for you? See local SEO setup.
Recommended package: Business
Most photographers fit Business. Growth suits those who blog regularly or offer several distinct specialisms.
from $999
- Up to 5 pages
- Google Business Profile setup
- GA4 + Search Console
- 90+ mobile speed target
- Live in 14 days
Website FAQ for photographers
Will my high-resolution photos slow the site?
Not after they are resized, converted to modern formats and lazy-loaded.
Can I deliver client galleries through my website?
I link your gallery platform, such as Pixieset or ShootProof, from a client area page.
Should I show prices?
A starting price or package guide helps clients self-qualify.
Can I add new shoots myself?
Yes. Adding a blog post with a gallery takes a few minutes.
Can I protect images from copying?
You can add watermarks and disable right-click, but nothing fully prevents copying. Lower-resolution web images are the practical protection.
Get a fixed quote in 24 hours
Tell me about your business and what you need. You'll get a fixed price and timeline in writing within 24 hours.
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