Website design for physiotherapists and physio clinics
People find a physio when something hurts: a bad back, a running injury, a shoulder after surgery. They want to know you treat their problem, see who they would be working with, and book a first session without phoning between patients.
Usually the Growth package, from $1,999 · fixed price in writing · you own everything
Where websites for physiotherapists usually fall short
A diary with gaps
Cancellations and new-patient gaps hurt a small clinic, and without online booking those slots stay empty.
Generic 'we treat everything' copy
Patients with knee pain search for knee pain. One long list of conditions ranks for none of them.
Insurance and referral confusion
Patients want to know if they need a GP referral, whether their insurer covers you and what a first appointment costs.
Classes and rehab programmes hidden away
Pilates, hydrotherapy or post-surgery programmes can bring repeat income, but they are often mentioned only in passing.
Must-have features
- Online booking for first and follow-up sessions. Embedded from your practice software, with appointment types and durations explained.
- Condition pages. Back pain, sports injuries, post-operative rehab, neck pain and others, each explaining how you assess and treat it.
- Clinician profiles. Each physio's training, special interests (sports, pelvic health, neuro) and booking link.
- Fees, insurers and referrals. A clear page covering prices, health-fund or insurer rebates and whether a referral is needed.
- Exercise resources. Optional video or printable exercise pages for existing patients, which also attract search traffic.
Recommended pages
- Home
- Conditions we treat
- Individual condition pages
- Treatments and services
- Classes or rehab programmes
- Our team
- Fees and insurance
- First visit: what to expect
- Book online
- Contact
A starting point; the final sitemap is agreed with you in the brief.
WordPress plugins and integrations
- Cliniko or Jane booking embed: Both are widely used by physio clinics and offer online booking pages or widgets.
- Presto Player or lite YouTube embeds: Exercise videos that do not slow the page down.
- Fluent Forms: Enquiry and referral forms for GPs or case managers.
- Rank Math SEO: Schema for the clinic and each condition page.
- The Events Calendar: If you run group classes or workshops.
Named tools are common options, not endorsements; I work with what you already use where possible.
Local SEO tips for physiotherapists
- Use 'Physical therapist' or 'Physiotherapist' (depending on your country) as the primary Business Profile category, and add 'Sports medicine clinic' only if it truly applies.
- Build one page for each high-intent condition, written to answer what a patient would ask at a first visit.
- Mention the suburbs, sports clubs and gyms you work with naturally on the relevant pages.
- Encourage reviews that describe the condition treated; they make your profile relevant to more searches.
- Register with your national physio association's find-a-physio directory and keep details matching.
Want this set up for you? See local SEO setup.
Recommended package: Growth
Condition pages are what bring physio patients in from search, so Growth (10–15 pages plus a blog) usually pays for itself. Smaller clinics can start on Business.
from $1,999
- 10–15 pages + blog
- Service & area pages
- Local SEO setup
- Copy structure for every page
- Live in 21 days
Related services
Related industries
- Website design for chiropractors
- Website design for doctors & clinics
- Website design for gyms & personal trainers
- All industries
Read next
Website FAQ for physiotherapists
Which booking systems can you connect?
Cliniko, Jane, Nookal, Physitrack-linked booking and most others that give you a booking link or embed code.
Should we publish exercise videos?
They help existing patients and can attract searches, but keep them general. Specific advice should still come from an assessment.
Can each physio have their own page?
Yes. Each profile links straight to that clinician's booking calendar.
Can GPs or case managers refer through the site?
Yes, with a dedicated referral form that goes to the right inbox.
Do you write condition pages?
I can draft them for your physios to review, so the clinical details are accurate.
Get a fixed quote in 24 hours
Tell me about your business and what you need. You'll get a fixed price and timeline in writing within 24 hours.
Message on WhatsAppBook a 20-min call
Prefer to write? Use the form, or book a call on Calendly.