Website design for gyms and personal trainers
People join a gym or hire a trainer when motivation strikes, often late in the evening, on a phone. The site has to show the space or the coach, the prices and the timetable, and let them claim a trial or sign up before the motivation fades.
Usually the Business package, from $999 · fixed price in writing · you own everything
Where websites for gyms & personal trainers usually fall short
Hidden membership prices
'Contact us for pricing' feels like a sales trap, and many visitors leave instead.
Timetables as PDFs or images
A class schedule saved as an image cannot be read on a phone or by Google, and goes out of date.
Trial offers that need a phone call
Asking someone to ring to claim a free session adds friction at the worst moment.
Trainers relying on Instagram alone
Social media is rented space. A site gives a personal trainer a home for packages, results policy and booking that they control.
Must-have features
- Live timetable. Pulled from your gym software so classes and spaces update automatically.
- Memberships and packages. Clear tiers, joining fees and what is included, with an online sign-up or trial claim.
- Trainer profiles. Qualifications, specialities and a booking link for each coach.
- Trial or consultation funnel. A short form or booking slot for a free trial, consultation or intro session.
- Facility tour. Photos or a short video of the equipment, changing rooms and parking.
Recommended pages
- Home
- Memberships and prices
- Class timetable
- Personal training
- Trainers
- Facilities
- Free trial
- Online coaching (if offered)
- Contact
A starting point; the final sitemap is agreed with you in the brief.
WordPress plugins and integrations
- Gym management widgets: Mindbody, Glofox, PushPress or similar provide timetable and sign-up widgets.
- MemberPress: For online coaching programmes or members-only content on WordPress.
- WooCommerce: To sell PT packs or online plans if you do not use gym software.
- Calendly or Simply Schedule Appointments: Consultation booking for independent trainers.
- Smash Balloon Instagram Feed: Shows your feed without the heavy official embed.
Named tools are common options, not endorsements; I work with what you already use where possible.
Local SEO tips for gyms & personal trainers
- Use 'Gym' or 'Personal trainer' as the primary category; add 'Fitness center' or class types only if accurate.
- Create pages for searchable offers: women-only classes, strength training, boxing, or personal training in your area.
- Include the timetable as real text on the page so it can be indexed.
- Add photos of the facility and classes to your Business Profile.
- Get listed in local fitness directories and partner with nearby physios or clubs for genuine links.
Want this set up for you? See local SEO setup.
Recommended package: Business
A single gym or trainer usually fits Business. Multi-site gyms or trainers selling online programmes suit Growth.
from $999
- Up to 5 pages
- Google Business Profile setup
- GA4 + Search Console
- 90+ mobile speed target
- Live in 14 days
Related services
Related industries
- Website design for yoga & pilates studios
- Website design for physiotherapists
- Website design for coaches & consultants
- All industries
Read next
Website FAQ for gyms & personal trainers
Can the timetable update automatically?
Yes, if your gym software provides a widget or feed. Otherwise you edit a simple timetable block in WordPress.
Should we show membership prices?
In most cases, yes. Clear prices pre-qualify visitors, and you can still offer a trial or consultation.
Can I sell online coaching?
Yes, with MemberPress or WooCommerce for programmes, check-ins and payments.
Can new members sign up online?
Yes, through your gym software's sign-up flow linked from the membership page.
Can you add a lead form for free trials?
Yes, routed to your email or CRM, with an automatic confirmation to the visitor.
Get a fixed quote in 24 hours
Tell me about your business and what you need. You'll get a fixed price and timeline in writing within 24 hours.
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